Unlike other modes, the videos are not limited to a minute or so, but a long 1 hour. IGTV or Instagram TV lets you create and post long-form video content. Apart from Instagram in feed, you can post videos on many other places on Instagram. The most common form of video on Instagram is Instagram Feed videos. To save you from the trouble, this blog explains all the key components of Instagram videos like format, specifications, size, and other aspects that enable you to use Instagram to its true potential and get excellent results. Not knowing the perfect video size or specifications can leave you frustrated. However, creating the best video content on Instagram comes with its challenges. Well, not many know of these specifications right from the start. It’s easy to shoot videos on your smartphone and quickly upload them on Instagram, provided you know the preferred Instagram video size, format, shape, and other specs. To grab your user’s attention, you must create awesome video content. Well, Instagram users spend an average of 53 minutes per day scrolling through Instagram videos, feed, Live, IGTV, and stories.
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But how to ensure that you use Instagram effectively? This is a marketing channel you can’t ignore.
![convert square video to rectangle convert square video to rectangle](https://circuitdigest.com/sites/default/files/circuitdiagram/Square-to-Sine-Wave-Converter-Circuit.png)
With 1+ billion active users, this visual social network is highly influencing the consumers’ choice. Instagram is one platform that can significantly drive your sales using video marketing. Interesting, isn’t it? Predictably, the marketing world is heavily tilting towards video marketing. People watch sixteen hours of online videos per week on average (52% more than last two years).
![convert square video to rectangle convert square video to rectangle](https://i.ytimg.com/vi/HmHaW_0g_BY/maxresdefault.jpg)
Statistics also show a favoring video trend – 68% of consumers prefer to learn about products through videos than other content forms. It’s no surprise that videos are tremendously popular these days.